Whole fish bait
Mulies
8 variants available
Whole mulies (pilchards) — the most common bait used on WA beaches. Available in blocks and IQF packs.
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Product range
Frozen bait engineered for WA conditions.
Browse the range we stock for our 300+ retail partners across WA. From worms and whole fish through to burley essentials and additives.
Tip: Tap or click any product for rig guides, species tips, and usage notes.
27+ active SKUs
10 product categories
Showing 27 of 27 products.
Cephalopod bait
Squid
5 variants available
Tender squid portions — a go-to deep-sea bait for snapper, dhufish and King George whiting across WA.
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Prawns
Coral Prawns
2 variants available
Coral prawns are smaller prawn species sourced from Shark Bay — a premium bait for reef species, whiting and bream across WA.
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Cephalopod bait
Octopus
3 variants available
Tough, durable octopus bait that stays on the hook in current. Available in 200 g, 500 g and 1 kg packs.
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Whole fish bait
Mullet
1 variant available
Premium frozen mullet for mulloway, tailor, shark, crab and crayfish. Strong scent and durable flesh for night and surf sessions across WA.
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Large format bait
Tuna Heads
3 variants available
Heavy-duty 2 kg tuna heads for crab pots, sharks and offshore use. High oil content for maximum attraction.
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Whole fish bait
Whitebait
2 variants available
Whitebait are immature fry fish (25–50 mm). A fine, versatile bait for light-tackle estuary and inshore fishing across WA.
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Whole fish bait
Scalies
2 variants available
Frozen whole scalies — a tough-skinned baitfish that stays on the hook in current. Popular for tailor, mulloway and general inshore use across WA.
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Offal bait
Spleen
1 variant available
Dense, high-scent offal for burley and trap fishing. Holds well in current when prepared in chunks.
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Whole fish bait
Herring
2 variants available
Frozen whole herring — a versatile bait fish popular across WA for crab pots, surf fishing and bottom rigs. Firm flesh holds well on the hook.
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Whole fish bait
Yellowtail
1 variant available
Whole frozen yellowtail — an oily baitfish with strong scent attraction. A reliable option for reef species and bottom fishing across WA.
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Whole fish bait
Blue Bait
1 variant available
Smaller than a pilchard but larger than whitebait — a versatile whole-fish option when a full pilchard is too big.
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Prawns
River Prawns
2 variants available
Earlybird River Prawns in 200 g packets (25 or 50 per carton). Excellent for herring, whiting, King George whiting, cobbler, skippy, bream, flathead and flounder.
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Whole fish bait
Bonito
2 variants available
Whole frozen bonito (wogs) — a high-oil baitfish with excellent scent trail. Used whole or cut for crab pots, shark rigs and heavy surf setups.
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Cut bait
Mullet Fillets
2 variants available
Filleted mullet portions ready for rigging — convenient cut bait for tailor, mulloway and surf species without the prep work of whole fish.
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Offal bait
Ox Heart
1 variant available
Ox heart pieces that hold firm on the hook. Proven for whiting and herring when threaded correctly.
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Whole fish bait
Gardies
2 variants available
Australian gardies are slender whole-fish bait with a distinctive bottom jaw. A dependable option for inshore reef species and demersal targets across WA when regulations allow.
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Shellfish bait
Cockles
1 variant available
Small saltwater clams with strong scent dispersion — effective in current for whiting, bream and herring across WA.
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Cut bait
Whiting Heads
1 variant available
Trimmed whiting heads for easy rigging — strong attraction for crab and large estuary predators.
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Worms
Blood Worms
1 variant available
Soft, effective blood worms for whiting, bream, cobbler, flounder and flathead — a proven river and estuary bait across WA.
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Worms
Tube Worms
1 variant available
Consistent tube worms for whiting, bream, cobbler, flounder and flathead. Reliable estuary and river bait across WA.
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Worms
Beach Worms
1 variant available
Classic beach worm bait — whiting love them. Cleanly packed for easy handling on the sand.
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Burley
Premix Burley
1 variant available
Quality blend of pollard and oils — less work for the angler and a fast way to bring fish to the boat or shore.
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Burley
Burley Pellets
1 variant available
Compressed burley pellets that break down slowly in the water column. Easy to use from a cage or bucket for sustained attraction.
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Burley
Premium Burley Pellets
1 variant available
Higher oil content burley pellets with enhanced scent release — a step up from standard pellets for serious berley sessions.
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Burley
Pollard
1 variant available
Mix with fish or tuna oil to make your own burley. Easy to blend and excellent for trail building.
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Additive
Fish Oil
1 variant available
Essential scent booster — use with pollard to make burley. Very easy to mix.
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Need commercial support?
Our team can help shape the right bait mix for your store.
Talk to us about demand patterns, local seasonality, and suggested stock profiles for better sell-through.